Actual Transit Market Share Lower Due to “Customer Loyalty”

From a feature by Alan Pisarski
http://www.newgeography.com/content/002512-brand-loyalty-dominates-trip-work
Transit: Only about 68.3% of usual transit users actually used it on a specific day. The big shift is to the auto-based modes, solo driving or pooling, accounting for more than three quarters of the shift, with the remainder largely shifting to walking. This is almost the identical loyalty share observed in 2001, but with greater shifts to the auto instead of walking.

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